Category Archives: Emilie

Jewelry Sales: Where will you sell your work?

The Holidays are around the corner. If you’re a jewelry designer or make other handmade crafts, 50% of your sales may be done during the Holidays Seasons! Here are a few ways to amp up your sales this season….

  • Directly from your studio. The Holidays are a great time of year to have a sample sale in person and/or online to get rid of some inventory to make room for new work.
  • Have a jewelry (or other item) party! Ask a friend or family member to host you and your work at their home or office. Bring snacks and wine and gift your host a piece for having the party.
  • Online – Etsy, bigcartel, your own Squarespace, site and so many more! There are tons of ways to make an inexpensive online presence or website that someone can shop from.

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  • Retail Shows – Retailing is selling your goods directly to the public from a fixed location or online. Check out local craft shows in your area. The Holidays are great because people are looking for gifts. Be sure to ask the what the median price point is and what other vendors will be there to make sure you’re a good fit. Also, make sure to have a sign and a cohesive display for your work. Good lighting is a must, especially for jewelry, so make sure to ask about electricity. Don’t forget your business cards or postcards and packaging. (Some of these Trade Show Tips go for retail shows as well.)
  • Wholesale – Wholesaling is selling your goods in large quantities to be resold by other retailers. Set a minimum price or piece order to make it worth your time and so a retailer has a good selection of your work represented. Check out local stores you think your work would fit in with. Who else do they sell and for what prices? Would your work look good next to them? Walk in wearing your work (or pictures of your objects), be very friendly and ask who is the buyer and get in touch. Don’t waste your time or buyers time if it’s not a good fit or price point.

Getting Ready For Tradeshow Season

This season for tradeshows is almost here. In fact, we’re just under one month out from the biggest show I do every year (yikes!). As I’m preparing to show my newest collection at NY Now (formerly New York International Gift Show) – I thought I’d share some tips for preparing for a show.

Exhibitiing at a wholesale or retail show for the first time is super intimidating. Just remember that most people looking at your stuff haven’t seen it before! Even if you’ve seen a piece 1,000 times – it’s brand new to someone else.

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Display

Make sure your work is displayed clean and clear. Your display should reflect the mood of your work, but certainly not overshadow it. I often see the most incredible displays, but have no idea whats they’re selling. My work is very rough and organic so I use slabs of wood, shells and other found objects to display my work on a handmade table that helps set the mood. I like to make my display feel like a store that I (and my customers) would want to shop in.

Pricing

Make sure that your prices are clearly marked on your pieces. You can use jewelry tags, small stickers or have a price list out. I once saw work displayed on a piece of black slate with pricing written in chalk. It was a great contrast for her hand forged, high polished silver jewelry.

Know your stuff! Make sure you (and any assistant you have helping) knows the pricing, materials, and other important information about your work. This is your work – don’t be shy and let people know what makes it special. Buyers want to know why their customers will want to purchase your treasures.

Snacks!

Bring snacks, seriously. Usually at a show I’m too busy to slip away and take lunch. I always pack granola bars, apples and peanut butter, and other snacks that are easy to eat and filling. Bring a reusable water bottle (I also always bring my own coffee in the morning) so you can refill. Snacks and drinks are either super expensive at tradeshows or not readily available. Dont’ forget to stay hydrated if you’re under flourescent lights all day. No one wants to buy jewelry from you if you’re hungry, thirsty and grumpy – trust me.

Lighting

You can have the most incredible work displayed really beautifully, but if it’s not illuminated correctly no one will see it. Most convention centers have high ceilings with flourescent lights. Make sure to read your contract really well so you know their policy with bringing your own lights. Most of the time you can, and don’t be afraid to pick up the phone to ask questions. I buy a strip of track lighting from the Hardware store and hang it to the cross bar of the booth with zip ties. You can also purchase extra lights to add to the track and point directly at your jewelry.

Reading Material

Make sure to have a postcard with an awesome picture, some info about your work and how to get in touch with you. You have tons of people looking at your work, so make sure they remember you!

Interested in learning more? Check out our Jewelry Production class where we’ll cover creating jewelry efficiently for large and small production, pricing, and how to get your work out!

Are you looking to take the leap and exhibit at a trade show? Here are some local ones in New York City:

NY Now | D&A | JA Show | COEUR | Capsule

#BenchTipTuesday – resize a ring

Join us every Tuesday for bench tips + tricks

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How to resize a ring is probably one of the most frequent questions that I get. Resizing the original piece can be a lot easier than creating it again from scratch.

A general rule is each ring size is 2mm. To size a ring down, cut out a portion of the material from the back of the ring. If the ring is a size 8 and being sized down to a 6, cut out 4mm.File both ends parallel and use a half round plier to join them back together. There should be no gap between the two ends. Use a jeweler’s saw frame with a metal blade to saw through the seam to get all of the nooks and crannies out. Keep sawing through the seam until there are no gaps and it looks perfect. Solder the seam back together and finish.

You can achieve the same thing while working in wax.

To size a ring up, you can anneal your ring and quench in water. Using a metal ring mandrel and plastic mallet, hammer the ring further down the ring mandrel. Flip the ring and hammer the other side. If hammering the ring to the correct size won’t work, saw through the ring and add a portion of the material to create the size larger. There should be no gap between the ends. Use a jeweler’s saw frame and blade to saw through the seams to get all of the nooks and crannies out. Keep sawing through the seams until there are no gaps and it looks perfect. Solder the seam back together and finish. You can achieve the same thing while working in wax.

Our 5th Annual Student Show

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Call for Entries

The Liloveve Jewelry School will present our fifth annual Student Show this September. The show will highlight the work of our students and celebrate the incredible work created over the past year.

We invite you to submit your work to be showcased.

Entry Deadline: August 15, 2014

Submit image(s) of your work to studio@liloveve.com with the following info:

Title(s), material(s), dimensions, and year created.

Make Multiples!

Molds are used to create everything from dishware, toys, and objects of art. There are a wide variety of molds to reproduce wax, plastic, concrete, metal and more. Whether your work is big or small, or you want to recreate an organic object, learning to create your own molds to make multiples of objects can open a whole new world in your work.

Join us this coming weekend, June 7 + 8 for a workshop for mold making for casting and replicating your work. Students can bring small objects or jewelry to make both open and 3D molds from silicone and alginate. Experiment with modeling technique and creating multiples of one piece, and explore the outer edges of modeling technique while learning the possibilities mold making has to over. Create wax and plaster models from your molds in the workshop. Materials included. Read more here 

Here are some images from last sessions class!007 copy 013 023 copy 029 036 037 044 copy 051 055 copy 067 copy 069 copyRegister for the mold mking workshop here

 

Tips for Marketing your Jewelry

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We all love to make pretty things, but how to we get the world to see them? Here are our tips for getting your work out there:

“Social Media is free and is a great way show your brand to the world! Facebook Page, Instagram, Pinterest, Tumblr / Blog – all of these are free, fun and easy and you can do everything from your smartphone. Show your fans behind-the-scenes shots of how your work is created, where your inspiration comes from, and the finished product! Don’t forget to tell them where to purchase.”

“stay in touch with your clients by using free platforms such as Mailchimp or Constant Contact – these services allow you to send email updates to your various networks.”

-Emilie, Program Director 

“A super easy way to get your designs out into the world is to loan some jewelry to your friends. Make sure you give them business cards to pass out as well. It also helps to go to stores and see what other jewelry is out there, or whats trendy at the moment. For example, I was talking to a local clothing store owner and she said people are really into ear cuffs right now, so I’m experimenting with different types of ear jewelry.”

-Kate, Program Assistant

“Know your audience and how to appeal to them.”

-Jillian, Director of Communications

If you’re interested in more tips, I came across an article on Launch Grow Joy, a blog dedicated to entrepreneurs, that lists more than 50 tips from jewelry designers all over the country. Below are some tips that grabbed my attention, as well as a link to the full article.

“Every person you meet is a potential customer. Wear a piece of your jewelry every day, every where you go.  Be friendly, positive and smile to everyone you see. When people compliment you on your jewelry, say thank you, hand them your business card, and say, since you like these earrings or this ring, bracelet, necklace or whatever it may be, please visit my website to look at my other jewelry. The person will happily take your business card and you now have a new potential customer.”  – Diane Batoff from Micassileo Jewelry

“Participate fully in shows and events. By this I mean taking the time to set up a professional booth with a consistent look. And, put down your cell phone…people want to shop with an artist who is present in the moment.” – Sherry Trammel-Schauls from Balsamroot Ranch Jewelry

“Create a look, word or color that is distinctively yours. When people see your work and marketing material, your name should pop in their head.” – Lauren Sigman from Lauren Sigman Jewelry

“When you post on Facebook or Pinterest, it needs to be VISUAL and done CONSISTENTLY.  I take some time at the beginning of the week to gather some photos, quotes, product shots, and get them ready to go for use that week. I also find material to share from other sources that fit with my brand (blogs, products I like, photos that inspire, quotes).  Then each day I get up before my kids and schedule the Facebook posts.  I often do several days at a time, but it’s important to stay engaged and make sure you’re responding to posts.  Of course you can hire someone to do this for you, but I enjoy connecting to my customers in such a personal medium as Facebook.  This doesn’t mean you have to be online constantly.  Just schedule your posts in bulk and it’s really pretty easy.” – Sarah Jane Nelson from Life is Rosey: Jewelry that Speaks

Have any tips of your own? Share them with us in the comments section!

Jewelry Bench for Sale

One of our students is selling her beautiful maple John Frei double workbench.imgres

Some notes about the bench:

Originally paid $2,000 with crating and shipping from California and is lookin g to get $1,000.
Almost brand new and is located in Summit NJ.
If you know of anyone that would be interested please pass this on.
“Pick up only”  as it is stored in a storage unit.

Contact: Donna at dedgley@me.com